Brand Perception Case Study Kazo Fashion Limited

1 SUMMER INTERNSHIP REPORT 2010 SUMMER TRAINING REPORT ON KAZO FASHION LTD. Analyzing Brand Perception And Accordingly Suggesting Various Feasible Effective Marketing Activities To Boost Sales. Submitted in partial fulfillment of the requirements of the two year Post Graduate Programme (PGP). Submitted by ABHISHEK KUMAR Roll No. PG20095410 Batch: 2009-2011 IILM INSTITUTE FOR HIGHER EDUCATION ANALYZING BRAND PERCEPTION AND ACCORDINGLY SUGGESTING VARIOUS FEASIBLE EFFECTIVE MARKETING ACTIVITIES TO BOOST SALES 2 SUMMER INTERNSHIP REPORT 2010 DECLARATION I hereby declare that the Project work entitled, ANALYZING BRAND PERCEPTION AND ACCORDINGLY†¦show more content†¦Their aspirations and expectations are continuously changing. Today’s shoppers are more intelligent, discerning and tuned to their individual preference. They are increasingly brand and fashion conscious and select labels which define who they are or who they want to be. The biggest challenge for all the brands is to create loyal customers who love them. With rapid growth in disposable incomes Indian consumer markets are changing fast. And therefore Apparel and fashion industry in India is in its growth stage. In such a scenario, it is very essential to study how consumers make their choices in Apparel Fashion category where there are several brands in the consideration set of a consumer. Brands build customer loyalty by delivering excellent value which includes styling, durability, quality fabrics, and consistent fit. To the consumer, a brand name represents familiarity,Show MoreRelatedWills Lifestyle7563 Words   |  31 Pagesfunctioning. In the remaining six weeks we begin the project of designing and executing a collection as per the specific design brief given by the company. Contents ITC profile History Evolution ITC Sub-brands Organizational chart Achievements LRBD profile LRBD organizational structure Brand Architecture Supply chain management Product Development -sourcing -sampling -fabric store -grading -cutting -washing -finishing -costing -quality measurement -manufacturing Competitors MarketingRead MorePromising Land!!! Studying Entry Modes of Foreign Apparel Brands in Indian Retail Industry10861 Words   |  44 PagesMinor Project PROMISING LAND!!! Studying entry modes of foreign apparel brands in Indian Retail Industry Student Name Aarti Kumari Singh Anamika Sachan Sukanya Garg Sweety Department of Fashion Management Studies (FMS) National Institute of Fashion Technology (NIFT) September, 2012 Minor Project On PROMISING LAND!!! Studying entry modes of foreign apparel brands in Indian Retail Industry Submitted by Aarti Kumari Singh Anamika Sachan Sukanya Garg Sweety Under the supervision